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Marking the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. Pokémon's creators and London's Natural History Museum are opening a pop-up shop stocked with special merchandise. Enthusiasts will find products like stationery, plushes, and artwork all inspired by the institution's aesthetic. For collectors, though, will be a limited-edition Pikachu card, given as a free bonus at the pop-up. This shop will operate both on-site at the museum to online from January 26 to April 19.

Pokécology Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated tome packed with stunning illustrations that show creatures in their natural habitats. It's essentially is what an in-world scientist could produce after adventurers submit their data, alternatively a naturalist's journal could have sketched had the famous islands teemed with Pidgeys instead of finches. A key appeal lies in the book's serious treatment, presenting Pokémon as worthy of subject for study. Writer Yoshinari Yonehara together with artist Chihiro Kinoshita both hold PhDs in animal behavior and ecology.

Why This Special Card Stand Out

It is common to issue special edition promos celebrating major tournaments and brand collaborations. A lot of these collector items typically highlight the famous electric rodent that acts as the franchise mascot. The factor setting this latest promotion apart is its distinctly bigger size. Although precise specs have not been immediately shared, availability is guaranteed to be strictly limited, and fans limited to only a single card with each transaction.

Limiting Speculator Interest

According to a company statement, some of the merchandise will also be sold beyond the museum walls. However, a wider release will only be specific stores within the UK. Importantly, collectors cannot purchase this promo via the online Pokémon Center. While speculator demand is inevitable, the setup suggests they're going to have a difficult time stockpiling large numbers on this occasion. For those feeling left out, there is the upcoming fossil-themed display coming to the Windy City in the coming months.

"All profits of sales made in the museum store and its online store, including these items, support the Natural History Museum’s charitable mission. That encompasses the research of 400 scientists who are conducting studies and finding answers to the planetary emergency," it says.